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A back story

About the Summer Tourism Coalition

Let's begin

We're still here

We have all seen articles covering the significant erosion along Lake Michigan’s coastline. With tourism season on its way, headlines have many worried that high water levels at popular Southwest Michigan beaches will impact our ability to attract tourists to our area.

One newly formed group isn’t waiting to see what happens; they are taking action.

Led by the Southwest Michigan Regional Chamber of Commerce and Southwestern Michigan Tourist Council, a “Summer Tourism Coalition” has been formed to create an honest and open communication stream for locals and tourists to get more information on the state of our local beaches.

Through a collaborative effort, they launched this website which will serve as the primary information hub of their campaign. In the coming weeks, photos, videos, and social media content for supporting organizations to publish will be added. Additionally, it will include up-to-date information on how to protect property and investments along the coast.

Southwest Michigan still has plenty of beach to offer, not to mention many other great amenities for residents and visitors to enjoy. The Summer Tourism Coalition is excited to help tell that story. Stay tuned for more progress.

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